Life begins at the end of your comfort zone

Life begins at the end of your comfort zone

by Bella Samuels April 11, 2017

There's a new podcast in town called Endurance FM and one of the first guests is co-founder Graham Ross. The podcast combines in-depth personal stories of people who live the endurance life - both sport and business.

Endurance FM said; "Is someone who gets off on 270km motor bike racing, Ironman triathlon or the Great Wall Marathon wired differently? 

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The new impossible - just like you

The new impossible - just like you

by Graham Ross March 06, 2017

Bam!  2017 is here and 2016 is relegated to history, a ghost of the past.

I’ve been thinking a lot about 2016, reflecting on the year before the highlights dim in my memory. It was a remarkable year for many reasons, especially in sporting terms. 2016 has been called the year of the underdog, but I think that undermines or disguises what I believe is a subtle change transpiring across the globe.

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Growing a sustainable business – why B Corp matters

Growing a sustainable business – why B Corp matters

by Graham Ross January 31, 2017

“B Corp is to business what Fair Trade certification is to coffee” 

B Corporation is recognised as the highest standard for social corporate responsibility. B Corps are a new type of corporation that use the power of business to solve social and environmental problems.

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Ultra runner Phill Dernee puts the ECODRY® Run Racerback to the test

Ultra runner Phill Dernee puts the ECODRY® Run Racerback to the test

by Graham Ross January 25, 2017

Recently I got my hands on a Kusaga Athletic singlet and I thought what better way to test it out than during the 56km Two Bays Trail Run, on the Mornington Peninsula.

I'm so glad I did, the singlet was and is incredibly comfortable, as much or more so than any other shirt/singlet I've worn whilst out running.

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What would change if athletes ran the world?

What would change if athletes ran the world?

by Graham Ross December 10, 2016

What if athletes ran the world?

Your job would be valued by how many chances you took and opportunities you seized rather than the amount of money you made. Determination, enthusiasm, and a willingness to do the unexpected would shape our society.

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How green is your event?

How green is your event?

by Graham Ross December 02, 2016

The other day as I ran my regular loop across the Sydney Harbour Bridge, I noticed the guy in front of me wearing a marathon tee from a well known global finance company.  

It proudly shouted 265,000 runners, 13 cities, 2014 (or similar, I didn’t have my phone with me to take a pic). I wonder if that company really thought through the impact those event shirts might have. Are they well made from a quality, sustainable fabric?

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Who’s feeling lost in the whole climate change debate?

Who’s feeling lost in the whole climate change debate?

by Graham Ross November 11, 2015

Climate change is a massive problem that needs smart solutions and it needs them now. It’s a complex enough problem for the experts & influencers, so what can we as mere mortals do that could possibly make a difference?

Well we asked ourselves that question two years ago.

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Meet our Fabrics

Meet our Fabrics

by Graham Ross October 01, 2015 1 Comment

Ask any parent, child, partner or friend of a start up founder and they’ll all tell you straight - start-ups are not for the faint-hearted. 

Our start-up, Kusaga Athletic has developed four planet-friendly fabrics and those four little guys are my babies. I get about the same amount of sleep as I did with small children, worry as much, think of them and talk about them as much.

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