Free shipping on two or more products

What would change if athletes ran the world?

December 10, 2016

What if athletes ran the world?

Your job would be valued by how many chances you took and opportunities you seized rather than the amount of money you made. Determination, enthusiasm, and a willingness to do the unexpected would shape our society. Physical education would be as important as learning maths or science. The mountains, beaches, and forests would be our partners, not just resources.

If athletes ran the world competition would mean more than just winning, it would be all about the bumps in the road and the moments of joy that it took to get there. Athletes discover their limits and then see how much further they can go. Athletes have one mission - be better.

What if athletes ran the world? You would have a team. A team that included family, friends, and the natural world because you need all of those things to succeed. If athletes ran the world then the world would be a team. Every athlete has a time when they think they can’t go any further, when the wall hits and the body gives out. When the mind kicks in. What if every country, every state were made of people who hit their breaking point and kept going? That lost, but continued to work for that win.

What if athletes ran the world? What if we lived with the Earth instead of on it? What if the runners, surfers, paragliders, wakeboarders, skiers, bikers... athletes stood up and said enough is enough?


Leave a comment

Comments will be approved before showing up.

Also in Blog

Is Hawaii's Mauna to Mauna the ultimate multi-day Ultra Marathon?
Is Hawaii's Mauna to Mauna the ultimate multi-day Ultra Marathon?

July 10, 2017

Hawaii isn’t all beaches and coconut mojitos, it’s also the home of one of the world’s toughest multi-day run events. The Mauna to Mauna is a self supported (yep!) 7 day, 6 stage, 250km race across the big island of Hawaii. If that’s not tough enough, competitors had to cross 11 of the 13 climatic regions of the world from rugged lava to sandy beaches and open grassland...There was also a lot of rain. 

Kusaga Athletic athlete Phillip Dernee was one of nutters to tackle this event, winning his age group and 10th overall...we asked him what drew him to this monster of an event?

Read More

UTA 100 - Australia's premier trail running event
UTA 100 - Australia's premier trail running event

June 16, 2017

If you are taking on the 10th anniversary of the UTA 100, you want everything to be perfect in the lead up to this arse kicking 100k’r. You don’t want a massive storm front with torrential rain that forces significant course changes and you definitely don’t want to be carrying a knee injury into the race. 

Pip Candrick can laugh about it now but these issues were not the most serious challenges during her first UTA 100. We sat down with her post race.

Read More

Life begins at the end of your comfort zone
Life begins at the end of your comfort zone

April 11, 2017

There's a new podcast in town called Endurance FM and one of the first guests is co-founder Graham Ross. The podcast combines in-depth personal stories of people who live the endurance life - both sport and business.

Endurance FM said; "Is someone who gets off on 270km motor bike racing, Ironman triathlon or the Great Wall Marathon wired differently? 

Read More